Back to News

2020 – The Starting Decline of the Consumer-Owned Automobile?

(Rick Sander, CEO, Tuesday, April 7, 2020)

Automobiles have been synonymous with America for over a century. In 2018, there were 273.6 million vehicles registered in the US (the most in the world) according to Statistica. Statistica also reported that there were 17.2 million car sales sold in 2018 in the US (second only to China). However, there may be some clouds showing up on the horizon. If you have been following the stock market over the past year or so, two of the most notable initial  public offerings (IPOs) were Uber and Lyft. We won’t get into their valuation or how well they have done in the stock market recently, but it is clear that ridesharing offers a real alternative to car ownership, especially for those living in large metropolitan areas. In many cases, ridesharing also offers a means for those living in large metro areas to earn income from their vehicles.

The interesting thing about the IPOs of Uber and Lyft for the fleet vehicle market, and specifically the fleet electric vehicle (EV) market, is data that both companies cited in their IPO filings regarding the drop in vehicle ownership by consumers. By and large, industry analysts and industry groups have found that these statements by Lyft and Uber are  valid. One example of this is the data in the chart from Cox Automotive, which indicates a correlation between the age of a driver, and the desire/likelihood of owning a vehicle. This is not a pattern in just the US – it is a buying pattern in most of the developed world. On the other hand, other statistics suggest that baby boomer will not reduce their ownership of their automobiles, even as they migrate to urban areas in droves. What is clear is that automobile ownership and usage is shifting, and will continue to do so.

As a leader in the development and manufacturing of bi-directional, high-power energy systems for both vehicle charging and photovoltaic solar applications, Rhombus is an expert in high-power charging systems for EVs, and especially in the area of vehicle-to-grid (V2G) charging. Our VectorStat® hardware and software allows fleet customers to gather data from all of their infrastructure  nodes, regardless of connectivity or network issues, to effectively manage their energy resources. VectorStat’s applet-based open architecture also enables the easy integration of new features and functionality, whether to support new hardware or to provide cutting-edge data analytics capabilities. Find out how we can help you by contacting us at

Back to News